Covetable brands are putting their stamp on a variety of special partnerships with hotels around the world. Here, a few of our favorites.
It seems everyone wants to get into the hotel business these days. What started out as a few fashion-driven collaborations (designers such as Christian Lacroix, Betsey Johnson, Badgley Mischka pairing up with properties to create signature rooms and suites) has become an unstoppable industry trend, with luxury labels across a broad swathe of lifestyle categories creating alliances of their own.
Over the past few years, several world-renowned brands—including a vintage Champagne house, a fine watchmaker, and an iconic sports-car manufacturer—have hopped into bed, or in some cases, palatial suites, with the world’s premium hotel properties to create one of a kind collaborations, exclusively available to hotel guests. Here, 11 of the most luxurious and creative partnerships to experience now.