Watch of the Week: Zenith El Primero Range Rover

Courtesy Zenith

The luxury brands team up to launch a collaborative new line, starting with this sleek design inspired by the fateful year of 1969.

Neil Armstrong lands on the moon. The Boston Celtics beat the L.A. Lakers. Woodstock. Nixon. Portnoy's Complaint. The year 1969 proved to be a historic one, and same is true for Zenith and Land Rover, too.

Just last week at the Paris Auto Show, the two brands announced a new collaborative timepiece inspired by a key moment in each company’s history, both of which took place that fated year of 1969: Zenith unveiled the self-winding El Primero Chronograph movement and Land Rover unveiled its first-ever luxury SUV, the Range Rover. Now, 47 years later, these two iconic brands come together to celebrate their accomplishments with the Zenith El Primero Range Rover Special Edition timepiece—the first watch in a new multiyear series.

The 42mm column-wheel chronograph—which times to 1/10th of a second—houses the El Primero 400B Automatic movement, the latest update to the 1969 legend, with 326 parts and 50 hours of power reserve. The brushed dial, inspired by the interior of the Range Rover, features a tachymeter scale (for measuring speed) on the outer rim of the dial and the faceted, rhodium-plated hour markers and hands in are coated with SuperLuminova for easy viewing in the dark.

The black case is crafted in high-tech aluminium and features a sapphire crystal caseback for viewing the movement (it’s equipped with a specially engraved rotor with both brand logos on it). Water resistant to 100 meters, the watch comes in two different strap options: perforated rubber coated in ivory- or blue-hued calfskin—a nostalgic touch that recalls the steering wheel covers and driving gloves of those glorious days of yesteryear. $7,700.

Explore More in Fashion


D = Exclusive content for American Express Platinum Card® Members

Content from the current issue of DEPARTURES is available only to Platinum Card® Members. If you would like to learn more about the benefits and rewards of the Platinum Card, please click here.

Learn More

The State of the Kimono