A Family Affair: Marin Hopper's Hayward House

A Hollywood golden child brings new meaning to the term “heritage brand.”

Marin Hopper’s family tree is so rooted in style that by comparison, most clans look like the Clampetts. Her great-grandmother traded her Fifth Avenue mansion to Cartier in exchange for a strand of perfectly matched pearls. Her step-grandmother, Slim Keith, was one of the great American beauties. And her father, the late actor and photographer Dennis, epitomized the SoCal cool of the ’60s and ’70s. “These characters are related to me, but they also represent different facets of American women and men,” explains Hopper (pictured above), 52. “I thought I should make something that celebrates that.”

The result is Hayward, her two-year-old line of discreet, chic handbags named for her grandfather Leland Hayward, the Hollywood superagent and producer. The collection has a fittingly pedigreed setting in Hopper’s new flagship, Hayward Housewhich occupies two floors of the Grosvenor Atterbury Mansion, on an especially tony Upper East Side block. Bunny Mellon lived a few houses down; Diana Vreeland was across the street. Hopper decorated the 1906 town house with an eclectic assemblage of antiques, dividing it into two rooms: Fortuny wallpaper and velvet evoke old-school East Coast posh, while blond wood and Arts and Crafts furnishings recall the laid-back luxe of her childhood in California.

Each style in the collection is named for a female relative: Hopper’s grandmother Maggie Sullavan, a ’30s screen siren and avid traveler, inspired a versatile day bag, while Keith’s high glamour was translated into a minaudière. The family ties are embedded in every last detail—the clasps are based on a pair of her grandfather’s cuff links, the zipper pulls derived from his watch fob.

In addition to the core collection of bags, a custom-exotics bar offers individuals the opportunity to mix and match skins and hardware. Hopper also plans to curate a diverse selection of lifestyle products—from vintage books to olive oil—inspired by her father’s homes in L.A. and Taos, New Mexico. The first of those offerings is Dennis Hopper: Drugstore Camera (Damiani), a new book of Dennis’s striking photos from his life in Taos. His images are a trove of inspiration, which his daughter is already mining for the next chapter in Hayward’s glittering family story. Hayward House is at 131 East 70th Street; haywardluxury.com.

Image Credit: Robert Walker Jr.