Salvatore Ferragamo may be a full-fledged fashion brand, but its legacy lies in its shoemaking roots: After all, namesake founder Salvatore built his reputation on crafting quality kicks for Hollywood stars like Judy Garland and Marilyn Monroe.
The brand honors that tradition with today’s launch of a new custom men’s shoe line, The Tramezza Made to Order program, which allows clients to tailor three of its most popular styles, the oxford, monk strap, and monk strap boot. Personalization includes choice of materials (like calfskin, suede, ostrich, and crocodile), color (mostly neutral browns, grays and black, but also burgundy and marine blue), and hardware finishes (in antique gold, palladium, and ruthenium). The process also includes an optional ID stamp on the leather sole.
The program is named after Ferragamo’s Tramezza process of handcrafting shoes: “Tramezza” refers to the thick but flexible layer of leather that is built between the in-sole and the sole. Translation: It’s the reason why Ferragamo shoes are so comfortable. In all, the hand-done technique requires 260 standardized phases, including more than four days spent shaping the upper part of the shoe with a last (a form in the shape of a foot) and at least six hours of stitching, nailing, and polishing by an expert shoemaker.
Though it isn’t the first time that Ferragamo has offered a made-to-measure program for its men’s shoes (last year they introduced a personalized version of the popular Parigi driving shoes, with the brand’s iconic Gancio hardware), it is the first time that the Tramezza process will be available for customization. The ongoing program debuts after the brand’s recent announcement of 2014 CFDA award winner Paul Andrew as head designer of its women’s footwear—further proof that for Ferragamo, nearly nine decades after its founding in 1927, it’s still all about the shoes.
Salvatore Ferragamo Tramezza Made-to-Order shoes, from $1,500; tramezza.ferragamo.com.