Heidi Merrick and St. Regis Princeville Launch Kauai-Inspired Surf Gear

Courtesy The St. Regis Princeville Resort

Hawaii’s St. Regis Princeville Resort and fashion-designer Heidi Merrick partner on a new beachwear collection.

When Los Angeles–based fashion designer and avid surfer Heidi Merrick first visited Hawaii’s St. Regis Princeville Resort three years ago, she was genuinely transfixed by the Kauai resort’s Hanalei Bay. To Heidi, the daughter of legendary surfboard-maker Al Merrick, the half-moon-shaped beach was Mecca. “The influence of Hanalei Bay on surfing is profound,” she says. So she decided to pay homage to it by putting its picture on a rash guard she designed as part of her St. Regis Princeville Resort beachwear line, debuting this month. “I wanted to capture the beauty and spirit of Kauai, and showcasing the unforgettable view from the resort immediately came to mind as a way to do that,” she says. The rash guard features horizontal stripes, clean lines, and a crew neck, all of which are typical Merrick design elements. Women’s rash guard, $230; children’s rash guard, $160; heidimerrick.com.