New in Venice Beach: III Luxury Collective

Courtesy L'Frank

Three L.A. retailers create a home—together.

Neighborhood allegiances run deep in Los Angeles, which makes Venice an L.A. anomaly—its blend of boho-luxe boutiques and restos lures all Angelenos west of the 405. Though the nucleus has been Abbot Kinney Boulevard—an artier, free-spirited anti–Rodeo Drive—a new retail destination has popped up on nearby Main Street. Jewelry designer Liseanne Frankfurt, women’s clothier Pamela Barish, and shoe and accessories retailer Mona Moore—all longtime Abbot Kinney tenants—have formed III Luxury Collective. “We have a synergy,” Frankfurt explains of her fellow retailers. “We have a lot of the same clients—and we are each other’s clients.”

Frankfurt came to Abbot Kinney in 2007, after almost 17 years of designing and selling her jewelry collection, called LFrank, to other retailers, including Barneys and Bergdorf Goodman. “There are lots of different ways you can buy jewelry now,” she says. “But jewelry is very personal, and my connections with clients are really important to me.”

Frankfurt is also the best model for her designs. She wears a different ring on almost every finger, her intricately looped gold chandelier earrings hang amid long brunette waves, and her wrists jingle with her signature textured yellow-gold bangles. Her move from Abbot Kinney into the new 1,000-square-foot space also coincided with the launch of Frankfurt’s lingerie line, a passion project that came from years of building her own vintage loungewear collection. “I’m just very feminine—I’m not a T-shirt and boxers kind of girl,” says the designer. Standouts include silk-charmeuse camisoles trimmed with corded French lace and finished with 18-karat-gold-plated buttons (from $495) and crinkled chiffon slips (from $990)—many of which are available in limited-edition Liberty prints.

Meanwhile next door, Barish has found a serene setting for the demicouture dresses (from $1,800) that she creates for a loyal following that includes locals like Anjelica Huston and Rosanna Arquette. Barish’s long-standing connection with Venice’s art scene is evidenced on the walls of her gallery-like space, featuring works from artists such as Ed Moses, William Wegman, Larry Bell, and Barish’s partner, Laddie John Dill.

Barish’s and Frankfurt’s designs hang nicely with each other, especially when punctuated with accessories from the discerningly curated Mona Moore. Owner Lisa Bush’s taste in shoes and bags doesn’t skew toward the decadent looks of Beverly Hills or even toward the hippie chic of her own locale; the streamlined, understated pieces from the likes of Maison Martin Margiela and the Row look more New York or Amsterdam than L.A. But together, the three shops create a retail hybrid that embodies the new Venice but retains the charm that originally put the neighborhood on the map. III Luxury Collective is at 222–226 Main Street; threeluxurycollective.com.