Tito's Passion

Gemologist Tito Pedrini

Energetic and enthusiastic, Tito Pedrini is a man who embraces life. "I throw myself into what I do, otherwise I don't do it," says the 42-year-old gemologist and jewelry designer. "The passion has to be there—I'm Italian, after all."

Born in Milan, Pedrini, who speaks four languages, worked at Christie's in Europe before receiving his graduate gemology degree from GIA in 1996. That year he joined Sotheby's, New York, as vice president of Magnificent Jewelry, and stayed until 1999, when he launched his own line. Now an international advisor for the auction house, he guest-lectures at his alma mater.

"My background is in gems," says Pedrini, "so my design is driven by the stones. I personally don't know how to cut them, but I spend a lot of time in the workshop with the cutters."

Pedrini also travels often to L.A. from his home in New York to raise awareness of colon cancer. A survivor, he donates a portion of jewelry profits to fighting the disease. "It's the most important thing in my life now," he says.

Clockwise from top: Amethyst necklace, $19,500; bubbles ring, $14,500; aquamarine cuff, $7,200; rock-crystal ring, $6,000; multistone bracelet, $3,800. All in 18-karat gold; 212-888-3355.