The Kid is Alright: Q&A with Lucrezia Buccellati

Courtesy Buccellati (Portrait and Jewelry)

A fourth-generation Buccellati is bringing a different perspective to the 96-year-old jeweler.

Lucrezia Buccellati, the 26-year-old great-granddaughter of the brand’s founder, tells DEPARTURES about her new role as co–creative director.

What is it like working with your father? We work well together because we combine male and female perspectives. I wanted to do an ear cuff. He was against it. But when it came out he thought it was beautiful. He has to imagine a woman when he is designing, but for me it’s about pieces that I would wear.

How are you different? My father can be set in his ways and very traditional. I’m more open to new ideas, so sometimes there’s conflict. In the end, we always find the right combination. The idea of tradition, it can block you sometimes. That’s why it’s good that I’m in New York. I get amazing inspiration here.

Your grandfather Gianmaria Buccellati died in March. Did he ever give you advice? I was 18 when I told my grandfather I wanted to do what he did. He said, “Lucrezia, why don’t you become a singer?” My father went through the same thing. But once I started, my grandfather told me how happy he was that I was involved. He saw a future for what he’d built.

I heard your engagement ring is not from Buccellati. No, that’s also why we did the new bridal collection! My husband had a stone that was given to him by his great-grandmother, a beautiful sapphire, but he was worried. It’s not Buccellati, but it is a beautiful ring. I don’t really care what he gives me, big, small, whatever.

There can be a lot of pressure for younger generations to enter the family business. A lot of my friends in Italy are a part of them—the Loro Pianas, the Zegnas—we all grew up together. People say, “You’re so lucky, you’ll always have a job!” But it’s not that easy. You have to work hard to prove that it’s not just because you have the name.