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August 21, 2013

Chopard's Custom Watch App

By Shannon Adducci | Watches

Chopard’s Custom Watch App
Courtesy of Chopard

When Chopard debuted its Happy Sport ladies watch 20 years ago, the new arrival was a bold shift from the typical jewelry watch of the era. It paired diamonds with steel, had a modern, sporty look and (most important) included loose, floating diamonds on the dial—a signature now iconic to its brand.

To mark the anniversary, Chopard has debuted the My Happy Sport app, which allows fans to create their own custom Happy Sport watches from their iPads or iPhones. Customers can browse inspirations or start from scratch, choosing from rose gold or stainless steel, mother-of-pearl or white dials, crocodile, steel or rubber bracelet straps, diamond settings and a variety of diamond objects (stars, flowers, letters) that float on the dial.

Our favorite (pictured above) is a plain rose-gold case with a matching rose-gold bracelet strap and a sprinkling of three star-shaped floating diamonds and four round bezel-set pink sapphires. And the best part of the process? Once a design is submitted, it takes just three weeks for Chopard’s in-house watchmakers to craft the timepiece. Watches start at $8,000; app is available on the iPad or the iPhone; chopard.com.

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