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October 02, 2014

Saint Laurent Reopens on Rodeo Drive

By Robert Khederian | Shopping
Saint Laurent Reopens on Rodeo Drive
Courtesy of Yves Saint Laurent

The moment Hedi Slimane struck Yves from the Saint Laurent name in 2012 and moved the label’s atelier to Los Angeles, it became apparent that big changes were in store for the iconic French fashion house.

It’s unsurprising, then, that when the name was renovated, so too were the brand’s boutiques. The visual concept Slimane laid out for Saint Laurent is perhaps no better embodied than in the recently reopened Rodeo Drive store. Clad in black Noir Soie and white Statuaire marbles with accents of brass and leather, the 10,000-square-foot womenswear flagship reimagines the Art Deco aesthetic for a modern age.

The dramatic three-level space is characterized by the repetition of sleek geometric forms. Even the central staircase, which commands the first floor with its striking use of chrome, mirror and marble, transforms the simple act of climbing stairs into a nearly monumental event. And as the altitude increases, so does the level of exclusivity of what’s on offer: The first floor houses casual accessories and clothing; the second floor is reserved for ready-to-wear and shoes; the third has been transformed into a private dressing salon.

Need a break from shopping? Relax into the vintage furniture by modernist designers like Marcel Breuer, Jean Prouvé and Jacques Adnet, whose like-minded aesthetic complements Slimane’s sleek vision. And while the store may only be for women, fear not, gents: A mere two blocks away is a shop dedicated to menswear—decked in the same Saint Laurent–approved outfit of metal and marble, of course. 326 N. Rodeo Dr.; 310-271-4110; ysl.com/us.

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