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May 08, 2013

A Michael Kors Campaign to End Hunger

By Jamie Wiebe | Shopping, Watches, Charity, Accessories

A Michael Kors Campaign to End Hunger
Photo courtesy of Michael Kors/ Dylan Griffin for BA Reps

Michael Kors wants to watch world hunger disappear—with a little help from new editions of its best-selling Runway timepiece, designed in collaboration with actress and philanthropist Halle Berry. The brand is releasing four unisex 100-Series designs ($295 each)—its first product created exclusively for an international philanthropic effort—and updating the bold, iconic lines of the classic Runway watch with a stainless-steel case and a gold- or silver-tone band. The dial, etched with a map of the world, is available in turquoise or navy.

For each purchase, the Watch Hunger Stop campaign will donate 100 meals to undernourished children across the globe through the United Nations World Food Programme. As a reminder of the wearer’s gift, the back of each watch is engraved with “1 WATCH = 100 MEALS,” alongside Kors’s signature.

The ultimate goal? One million meals distributed to countries like Bolivia, Uganda and Bangladesh—and thousands of ambassadors for the cause wearing their support on their wrists and watching the campaign’s march to the finish line (there have already been nearly 250,000 meals delivered) via a tracker on the project’s website. destinationkors.com.

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