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November 04, 2013

Ferragamo Pops Up in L.A.

By Shivani Vora | Shopping

Ferragamo Pops Up in L.A.
Courtesy of Salvatore Ferragamo

Ferragamo is celebrating its 100-year history in America with its first-ever pop-up shop (through November 15) in Los Angeles, located in the former Beverly Hills post office, which is now the new Wallis Annenberg Center for the Performing Arts.

The experience is nothing like that of a visit to a traditional Ferragamo shop. Art installations (of the oil-paint, video and sound variety) by several emerging artists adorn the curved walls. Accessories—creative director Massimiliano Giornetti presents an exclusive line of handbags, shoes and bijoux and fine jewelry inspired by the city and the company’s first designs in Hollywood—are displayed on pedestals topped with gold mirrors. Look for items like a geometric purple Lucite minaudiere ($1,650), ankle-strap flat sandals with hand-knotted calfskin straps ($695), peep-toe stiletto booties in lizard skin and high-tech mesh ($925) and multi-colored Lucite-and-resin cuffs ($590 each).

Though the store is only temporary, it debuted with much fanfare at a gala last month (sponsored by Ferragamo president Ferruccio Ferragamo) that opened the Annenberg Center. The likes of Demi Moore, Kevin Spacey, Diane Lane, Tim Robbins and Sidney Poitier attended, and a fashion show of the spring/summer 2014 collection featured Italian opera tenor Vittorio Grigolo singing as models walked the runway. 9390 N. Santa Monica Blvd.; ferragamo.com.

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