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February 20, 2013

V&M Photography Gives Back

By Ingrid Skjong | Photography

V&M Photography Gives Back
Chris Friel

Holding to a philosophy that photography is the art of our time, V&M Photography, the month-old sibling of online vintage purveyor V&M (Vintage & Modern), aims to spread the good word with its equally new Emerging Artist series. Dedicated to the cause—the site will post one new photo from a burgeoning artist every day—it is also eager to give back. Through February 24, V&M Photography will donate 50 percent of net proceeds to the New York Foundation for the Arts (nyfa.org), which supports artists affected by Hurricane Sandy.

It is a generous outpour, riffing on an overall desire to foster both the famous and the fresh. “We’re as committed to the shock of the old as the shock of the new,” says Courtney Eldridge, curator of the Emerging Artist series. “We’re equally devoted to the genius of masters like Stanley Kubrick and Sam Haskins as to exhibiting breakthrough photographs of relatively unknown artists—works that deliver the promise of famous careers in the making here and now.”

The talent runs deep. A photo encapsulating a tender moment between a boy and a girl, shot by 17-year-old Connie Gegenfurtner from Germany, provides a raw (though no-less-sophisticated) perspective. Renowned photographer Chris Friel—short-listed for the Sunday Times Landscape Photographer of the Year award four years running—is represented by a mesmerizing unedited shot of the sun taken with a handheld camera from a fast-moving boat (pictured here).

Eldridge and R. Adam Smith, V&M CEO, sifted through hundreds of photographs last November to choose the first 30 images for the series. Their approach mirrored what the site strives to do—let the images speak for themselves. “We didn’t discuss age, nationality, when or where the artist had been exhibited before,” says Eldridge. “[We chose] solely on the merit and brilliance of the individual photographs.” Prints, from $75; photo.vandm.com.

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