Mauboussin Debuts A New E-Commerce Site

© Courtesy Mauboussin

Last week French jewelry firm Mauboussin opened the doors of its shop on Madison Avenue in New York to celebrate the launch of its new e-commerce site, mauboussin.us. Guests filled all three floors of the townhouse boutique to snack on macarons, sip La Caravelle Champagne and peruse the new collections, which include large candy-colored amethyst and citrine cocktail rings and diamond necklaces and bracelets done in Mauboussin’s signature shooting star. The Manhattan boutique, which opened in 2008, is the company’s first American flagship and houses its colored-stone, diamond and watch collections on the first two floors, while the third floor serves as its bridal salon.

The online shop, meanwhile, is an ode to Mauboussin’s flagship on the Place Vendôme. Most of the collection will be available online, though the emphasis is on the company’s steel-and-diamond watches (from $545) and popular cocktail rings (from $1,100), which come in sapphire, amethyst and citrine and have poetic names like Couleur Baiser (Kiss of Color) and C’est Toi la Star (You’re the Star).

Mauboussin, 714 Madison Avenue; 212-752-4300; mauboussin.us