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March 25, 2013

DoDo Jewelry Charms

By Erin Schumaker | Jewelry

DoDo elephant charm
Courtesy of Dodo/ Aurora Events

The women at New York’s DoDo boutique quite literally wear their personalities on their sleeves. Founded in 1995 as the little sister to Pomellato, the Milan-based jewelry brand that pioneered the concept of prêt-à-porter jewelry in the 1960s, DoDo’s simple, mix-and-match “talking” charms quickly became a hit among Italian models and university students. Each tiny 18-karat-gold animal charm ($205) comes with its own tagline, such as our love will never be extinct (the lady dodo bird), fancy a kiss, love? (the frog), or don’t forget me (the elephant, pictured here).

Good communication, however, isn’t the only praiseworthy cause in DoDo’s arsenal. The animal-loving label supports the Italian World Wildlife Fund, which works to prevent today’s endangered species from going the way of the infamous dodo bird. 645 Madison Ave.; 646-596-9897; dodo.it.

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