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December 12, 2012

Andaz Amsterdam Prinsengracht Debuts

By Chadner Navarro | Hotels

201212-b-andaz-amsterdam.jpg
Courtesy of Hyatt Hotels

Since opening its first London property in 2007, Hyatt’s Andaz hotel group has been largely anonymous in the European market, focusing mostly on growing its American presence (there are six hotels scattered throughout the United States.). But last week Andaz Amsterdam Prinsengracht opened: A 124-room, Marcel Wanders–designed home-away-from-home tucked into the former public library on Prinsengracht, one of the city’s scenic canal-side thoroughfares.

Wanders, an award-winning designer born in the Netherlands, didn’t look far for interior inspiration, using the country’s rich cultural heritage to drive his vision. That translated into tulip-shaped chairs in the lobby and Delft blue–tiled chandeliers to carpets and tapestries outfitted with maps meant to illustrate the Dutch history as an imperial superpower whose influence stretched from Southeast Asia to the Caribbean. No other hotel celebrates Holland more.

"Go Dutch" enthusiasm aside, Andaz Amsterdam Prinsengracht also boasts an impressive video art collection—the largest in any hotel in the world—from an inventory of creatives like Ryan Gander, Erwin Olaf and Mark Titchner. The assemblage makes the property less a crash pad and more a gallery.

In addition to the opening of this property, Hyatt is on a brand-expansion roll, starting with the unveiling of the Hyatt Room in Amsterdam’s recently reopened Stedelijk Museum (Museumplein 10; stedelijk.nl/en), where works by artists like Picasso and Franz West are on display. And the new Andaz Salon program formed fully when its dedicated website (AndazSalon.com) went live on December 12. The new virtual venue will serve as a sort of public headquarters for the Salon, which creates community-based events spearheaded by a culturally relevant host in cities where an Andaz is located. Guests and web users can engage in discussions about fashion, art, film and more, as well as learn about upcoming Salon events that each of the nine Andaz hotels will stage and their featured cultural insiders. Rooms, from $421; Prinsengracht 587; 31-20-523-1234; amsterdam.prinsengracht.andaz.hyatt.com.

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