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December 18, 2012

A Sportmax Capsule Collection

By Francesca Giacco | Fashion

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© Courtesy of MaxMara USA

Sportmax, the MaxMara brand known for its luxurious and eclectic Italian sportswear, also has an eye for creative collaborations, evidenced by its latest Carte Blanche capsule collection. Curated by Italian designer Ambra Medda, the collection features the work of up-and-coming Chinese artist Ying Wu. Her quirky prints, which appear on scarves—like the one pictured here ($190)—dresses and handbags, incorporate a mélange of animal, urban and technological graphics.

“Wu’s work primarily deals with the fact that the world we live in is constantly changing,” says Medda. “The work is somewhat deceiving given that it is highly decorative, yet if you look closer, you start to realize that there is a whole other dimension that brings you back to a starker reality.”

The limited-edition 1,000-piece collection will premiere at the brand’s flagship store in Milan next month, offering Sportmax devotees the opportunity to inject a bit of artistry and awareness into their wardrobes. 20 Via della Spiga; 39-2/7601-1944; sportmax.com.

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