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March 26, 2014

Fabergé Hosts the World’s Largest Egg Hunt

By Sasha Levine | Events

Fabergé Hosts the World’s Largest Egg Hunt
Maverick Inman

After major success in London in 2012, raising more than $1.5 million for charity and setting two Guinness World Record titles, the Fabergé Big Egg Hunt (212-463-3776; thebigegghunt.org)—the largest egg hunt in the world—lands in New York starting April 1.

The cause-driven public-art event will put more than 260 two-and-a-half-foot-tall egg sculptures—each designed by world-renowned creatives like Tommy Hilfiger, Diane von Furstenberg, Peter Beard, Zaha Hadid, Olivier Theyskens, Ronnie Wood and Bruce Weber—on display throughout New York’s five boroughs. (Globemaker Bellerby & Co. created the one pictured here.) All eggs will move to Rockefeller Center on April 18 and remain there through the 25th.

“It’s very exciting to see such an explosion of creative talent coming together,” says Katharina Flohr, Fabergé’s managing and creative director. “Diversity is at the core of the exhibition,” adds philanthropist Mark Shand, who founded the event. “We work very hard to curate a broad collection, bringing artists, fashion designers, photographers, architects, celebrities and even chocolatiers from across the spectrum on board. Artists really enjoy working with the shape of the egg—I think everyone will be literally amazed by what they have created.”

The spectacle concludes with a Sotheby’s auction (April 26) of the sculptures to benefit two charities: Shand’s Elephant Family (elephantfamily.org), which works to protect the endangered Asian elephant, and Studio in a School (studioinaschool.org), a program founded by Agnes Gund that teaches visual arts to children in underserved schools.

Hunters who download the Big Egg Hunt smartphone app and use it during their search are automatically entered into a sweepstakes to win one of three Fabergé gemstone-egg-pendant prizes (combined retail price: more than $125,000) when they check in at the eggs. Once an egg is discovered, or “cracked,” its location becomes public on an interactive digital map. “This exhibition is really breaking new ground,” says Shand. “All that is left to say is, happy hunting, New York!” Through April 26.

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