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April 11, 2011

WHIMS: SULWHASOO SKINCARE'S NEW SNOWISE COLLECTION

By Christina Ko | Beauty

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Last summer saw the U.S. debut of Sulwhasoo, Korea's top skincare brand, highly coveted for its effective incorporation of herbal medicine formulas. (Devotees, both in Korea and stateside, swear by the First Care Serum [$80], which increases the performance of your entire skincare regimen.) Sold only at Bergdorf Goodman, Sulwhasoo uses powerful indigenous ingredients, such as ginseng and white lily, which are blended together using poje, a traditional method that involves baking, steaming, fermenting or vinegaring each element. It may sound strange, but these ancient techniques, according to the company, enhance the beneficial qualities of the ingredients. This month Sulwhasoo introduces its Snowise collection (from $60), a new line that brightens and evens your complexion, especially good for those with dark age spots, hyperpigmentation and acne scars. With ginseng to restore the skin's vibrance and hedyotis diffusa—an herb that's said to even have cancer-fighting qualities—to help circulation, the Snowise Brightening Serum ($200) is notably light yet effective. To see fast results, New Yorkers can book the customized Sulwhasoo Concentrated Ginseng facial at Bergdorf Goodman (free with $150 purchase of Sulwhasoo products). Trained at the company's Seoul headquarters, the aesthetician selects products for your specific skin type and also performs traditional treatments, such as a detoxifying facial massage using jade. Call 212-872-8726 for appointments; bergdorfgoodman.com.

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