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August 17, 2011

Online: The Beauty Network

By Jessica Flint | Beauty

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Serious about skincare. Courtesy of Bloom.com

Is it possible for a website to recommend exactly which beauty products will work best for you? New social beauty store Bloom.com thinks so. The site asks users to fill out a brief beauty questionnaire, and then, based on product feedback submitted by other users with profiles similar to yours, Bloom.com delivers personalized suggestions. "The more recommendations, the smarter the algorithm becomes," says Bloom.com founder Julie Mahloch. It's a fun way to discover new brands, and there's a bonus: Every Bloom.com purchase comes with rather large random samples tailored to you. (This writer was pleasantly surprised when her sample box included three of her favorite brands: Ole Henriksen, Pangea Organics and REN.) The site excels in skin and hair care, offering such high-end lines as Clarisonic, John Masters Organics, Dr. Brandt and Alchimie Forever. If you're looking for makeup brands beyond what's available in the drugstore, though, visit one of these sites. bloom.com.

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