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August 15, 2014

BAM’s 24-Hour Movie Marathon

By Sasha Levine | Arts + Culture, Philanthropy

BAM's 24-Hour Movie-Marathon
Photo courtesy of E. Kaufman Harvey

Film buffs, get your popcorn ready. On September 5, 2014, the Brooklyn Academy of Music (BAM) is hosting its first-ever 24-Hour Movie Marathon at the Harvey Theater (651 Fulton St.; 718-636-4100; bam.org), benefiting its arts-education programs that service more than 200 schools and reach over 30,000 students, teachers and parents each year. Starting at 8 p.m., participants will watch a full day’s worth of films back to back, interspersed with breaks for yoga, massages, coffee, wine and food (from Parker Red and Ted & Honey). Here, Stephanie Hughley, BAM’s vice president of education and humanities, and Matthew Bregman, vice president of development, discuss the inaugural event.

Tell us how this idea came to be. 
Matthew Bregman: Because our work is all about encouraging young artists, we wanted to raise money in a creative way, and a movie marathon seemed a really fun way to approach fundraising. That’s part of the message, too—engaging in fundraising doesn’t have to be serious and dull. It can be fun.

Talk about the films you’ll show. How were they curated?
Stephanie Hughley: As the event is a fundraiser for our arts-education programs, we immediately thought a back-to-school theme would be really fun—and there are so many great school-themed films, like Clueless and Dazed and Confused. The special guests who are joining us throughout the event [including celebrities like actor Taylor Schilling and world-champion rock climber Sasha DiGiulian] will be introducing some of the films, so we’ve left room to add their favorites, too.

Any major goals for this fundraiser?
MB: Beyond raising money, we want people to really enjoy themselves and come away from the event feeling even more connected to BAM and more enthusiastic about engaging in this kind of community-building project in the future.

Participants must raise a minimum of $250 through CrowdRise. To register or give support, visit bam.org/moviemarathon. Donations accepted through October 5.

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