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July 22, 2014

Bottega Veneta Photographs Culture in Shanghai

By Robert Khederian | Art, Arts + Culture

Bottega Veneta Photographs Culture in Shanghai
Photo courtesy of Bottega Veneta

Bottega Veneta may be best known for its sumptuous woven leather goods, but the Italian label is quickly establishing itself among art connoisseurs. Five art exhibitions have already been produced by the brand out of the second-floor gallery space of its Yifeng Galleria boutique in Shanghai, and earlier this summer it unveiled its sixth: A collection of photography by seven artists entitled “Pleasures of the Imagination.”

“I’m delighted with the latest exhibition and hope our clients find it inspiring,” says Bottega Veneta creative director Tomas Maier. “Photography is one of my passions, so I’m particularly pleased with how well these exhibitions have been received by everyone who has visited.”

Following shows that have examined the art of the portrait, objects of everyday life and China’s heritage, “Pleasures of the Imagination” investigates how the seven participating artists interpret modern Chinese life and culture. And while Bottega Veneta ultimately hopes to foster the next generation of artists, it also seems to be strategically differentiating itself from its contemporaries. The shopping experience offered in Shanghai, coupled with a chance to peruse a culturally relevant compilation of esteemed local talent, demonstrates the brand’s understanding of a discerning customer that appreciates quality, craftsmanship and creativity in art as well as fashion.

“Our clients have high expectations and our goal is not to just meet those expectations, but to surpass them,” says president and CEO Marco Bizzarri. “I think we have managed to give them something they truly do not get anywhere else, but most importantly, something they appreciate on a personal level.”

While we’re hoping plans for stateside shows are in the works, it’s hard not to be excited by this thoughtfully holistic interpretation of luxury shopping. Through September; 86-21/5306-7650; bottegaveneta.com.

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