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December 04, 2012

Art Fair NADA Celebrates Ten Years

By Maud Doyle | Art

201212-b-nada-lizzie-fitch-reach.jpg

Courtesy Fitch/Trecartin - New Galerie

In Jules Verne’s novel Twenty Thousand Leagues Under the Sea, the mysterious submarine Nautilus moves unseen, combating the British Empire under the leadership of one Captain Nemo. “Nemo” means “no one” in Latin, an enigmatic self-erasure that marks a fictional character more interested in deeds than global brand recognition. The art fair NADA has taken a similar approach, negating its own brand in favor of, presumably, the young, little-known galleries and artists it highlights. It continues to combat the global establishment December 6 to December 9 at Deauville Beach Resort in Miami Beach.

Its non-name—which stands for New Art Dealers Alliance—also seems to dismiss the nonserious yada—yada that some might say characterizes Art Basel Miami Beach (held December 6 to December 9 this year). Though there is nothing wrong with a fair that might be described as the social event of the season, according to Heather Hubbs, longtime director of NADA, “people want alternatives.”

Now in its tenth year in Miami Beach, NADA is hardly the slingshot-wielding idealist it used to be, though it remains the only major American art fair operated by a nonprofit. “Our fair is a serious and viable alternative to the main fair, and is no longer viewed as a satellite,” says Hubbs. Referring to NADA’s recent expansion to New York and Cologne, Germany, she adds, “Our success comes from what we do and how we do it, not because we have more shows now.” (Similar to Captain Nemo, NADA’s non-name has become a household one.)

With 22 galleries new to the fair this year, a shockingly high percentage, there is plenty to see. Temnikova & Kasela, an up-and-coming gallery from Tallinn, Estonia, is showing in the U.S. for the first time, along with Bischoff Projects of Frankfurt, Germany, and Kendall Koppe of Glasgow, Scotland. NADA can still claim to expose the underexposed—only now it brings it to a bigger audience. 6701 Collins Ave.; 212-594-0883; newartdealers.org.

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