Brainfest 2.0

Pieter Van Eenoge

Google Camp, a new innovation conference for summit snobs.

With TED, Aspen Ideas Festival and Davos having gone mainstream, there 
is one new scholarly gathering that we’re keeping our eye 
on: invitation-only Google Camp, held for the first time 
last August in Sicily. The crowd—the idea was to throw big thinkers together in a fun environment—included Elon Musk, Lloyd C. 
Blankfein, Diane von Furstenberg, Uber founder Travis Kalanick and 
Dr. Dre. Said one attendee, “The highlight was the meals where 
you might wind up talking about futuristic ideas, like space mining 
or solar-powered planes, with the people working on them now.”