Randi Zuckerberg on Technology and Theater

R.O. Blechman

The founder of Zuckerberg Media states her case.

Live theater is one of the final cultural frontiers to be “disrupted” by technology. Several traditional institutions, understanding the need to reach a younger demographic to survive, are already trying new things: incorporating crowd-funding, virtual or live-streamed performances, YouTube auditions, or the use of apps and social networks to engage with the audience. There’s a fine line between embracing technology and jeopardizing the cultural experience. I’m torn about “tweet seats,” which offer special seating for those who tweet during a show; however, it can be distracting and interfere with the performance and its enjoyment. It’s important to integrate technology into their theater DNA while still preserving the core of the experience. Perhaps then more people will have the opportunity to engage with and fall in the love with the arts.